They also knew they had to play catchup with the legacy studios that had a century of intellectual property at their disposal. In the years they’ve been at Netflix, they’ve been able to draw on relationships they’ve made over the years and also forged new ones with directors, writers and talent they wanted to work with. “That just doesn’t happen, especially not at this scale.” “We loved the idea that we could come to a studio that was starting from scratch,” Marmur said. Both were veterans of traditional studio filmmaking, with Goldberg having come to Netflix from Fox, where she oversaw the likes of Bohemian Rhapsody and The Greatest Showman, while Marmur came from producing films like Escape Room and The Green Hornet. Goldberg and Ori Marmur co-head the studio film team at Netflix under global film chief Scott Stuber. “We’re finally at that moment, we’re feeling really good about it.” “Our goal was always to build stories and films and characters that we can return to,” said Netflix executive Kira Goldberg. In 2023 and beyond, Chris Hemsworth will reprise his role as black ops mercenary Tyler Rake in Extraction 2, Jennifer Aniston and Adam Sandler will reunite for Murder Mystery 2 and Charlize Theron and KiKi Layne will be back as immortals in The Old Guard 2. Later this year, Glass Onion: A Knives Out Mystery will bring Daniel Craig’s Benoit Blanc back to solve a new murder case on a private Greek island. Kicking off with Enola Holmes 2, which is newly available to stream and sees Millie Bobby Brown back as the spirited young detective, Netflix has a slew of starry, high-profile follow-ups to some of their most successful films on the way. They’ve dabbled before, with romantic comedies and teen-focused fare like The Kissing Booth and To All the Boys I’ve Loved Before, but with a breakneck annual output, Netflix has now amassed enough of their own intellectual property to develop franchises in more genres, including adventure, mystery, comedy, action and thrillers, created by and starring some of the industry’s biggest names. Now with a robust library of proprietary and commercially minded films and characters, Netflix is leaning into another important pillar of the movie business: Sequels.
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January 2023
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